Legal
Cookie Policy
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device on subsequent visits, remember your preferences, and collect information about how you interact with the site.
Similar technologies — such as pixel tags, web beacons, local storage, and session storage — work in comparable ways and are covered by this policy.
Our use of cookies is governed by the UK Privacy and Electronic Communications Regulations 2003 (PECR) and, where personal data is involved, the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. How We Use Cookies
We use cookies to:
- keep you signed in to your Loomella account
- remember your shopping basket between sessions
- save your preferences (e.g. currency, language)
- understand how visitors use our site so we can improve it
- measure the effectiveness of our marketing campaigns
- prevent fraud and protect the security of your account
3. Types of Cookies We Use
Strictly Necessary
These cookies are essential for you to browse the website and use its features, such as accessing secure areas and maintaining your shopping basket. Without them, services you have asked for cannot be provided. These cookies do not require your consent under PECR.
| Cookie Name | Domain | Purpose | Duration |
|---|---|---|---|
| session_token | loomella.co.uk | Keeps you logged in to your account during a browsing session | Session |
| cart_id | loomella.co.uk | Identifies your shopping basket so its contents persist between pages | 30 days |
| csrf_token | loomella.co.uk | Protects against cross-site request forgery attacks | Session |
| __stripe_mid | stripe.com | Fraud prevention for payment processing (Stripe) | 1 year |
| __stripe_sid | stripe.com | Fraud prevention for payment processing (Stripe) | 30 minutes |
Functional
These cookies allow our website to remember choices you make (such as your preferred currency or whether you have dismissed a notification) and provide enhanced, more personalised features. They may be set by us or by third-party providers whose services we have added to our pages.
| Cookie Name | Domain | Purpose | Duration |
|---|---|---|---|
| loomella_prefs | loomella.co.uk | Stores UI preferences (e.g. cookie banner dismissal) | 1 year |
| recently_viewed | loomella.co.uk | Records recently viewed products for your convenience | 90 days |
Analytics & Performance
These cookies collect information about how visitors use our website — for example, which pages are visited most often and whether users encounter error messages. All information is aggregated and anonymised. We use this data to improve our website. These cookies require your consent.
| Cookie Name | Domain | Purpose | Duration |
|---|---|---|---|
| _ga | loomella.co.uk | Google Analytics — distinguishes unique users (anonymised ID) | 2 years |
| _ga_* | loomella.co.uk | Google Analytics 4 — stores and counts page views | 2 years |
| _gid | loomella.co.uk | Google Analytics — distinguishes users (resets daily) | 24 hours |
| _gat | loomella.co.uk | Google Analytics — throttles request rate | 1 minute |
Marketing & Advertising
These cookies track your browsing habits to allow us to show you advertising relevant to your interests, measure the effectiveness of our campaigns, and limit how often you see an ad. They are usually placed by advertising networks with our permission. These cookies require your consent.
| Cookie Name | Domain | Purpose | Duration |
|---|---|---|---|
| _fbp | loomella.co.uk | Facebook Pixel — tracks conversions and enables retargeting | 90 days |
| _ttp | loomella.co.uk | TikTok Pixel — measures ad performance and enables retargeting | 1 year |
| _pin_unauth | pinterest.com | Pinterest — tracks unattributed conversions | 1 year |
4. Third-Party Cookies
Some cookies are placed by third parties on our behalf (e.g. Google, Meta/Facebook, TikTok, Stripe). These third parties have their own privacy and cookie policies, which we encourage you to review:
We do not control the use of third-party cookies and cannot access or modify them. Any data collected by third parties is subject to their own policies.
5. Your Cookie Choices
When you first visit loomella.co.uk, you will be presented with a cookie consent banner. You can choose to accept all cookies, accept only necessary cookies, or customise your preferences by category. You can update your preferences at any time by clicking “Cookie Settings” in the footer.
You can also manage or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website:
- Google Chrome: Settings › Privacy and security › Cookies and other site data
- Safari: Preferences › Privacy › Manage Website Data
- Firefox: Options › Privacy & Security › Cookies and Site Data
- Microsoft Edge: Settings › Cookies and site permissions › Cookies and site data
To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on.
To opt out of interest-based advertising more broadly, visit Your Online Choices (UK).
6. Do Not Track
Some browsers offer a “Do Not Track” feature. Our website does not currently respond to Do Not Track signals from browsers. Please use the cookie consent banner or browser settings described above to manage your preferences.
7. Changes to This Policy
We may update this Cookie Policy to reflect changes in the cookies we use, legal requirements, or our business operations. When we make significant changes, we will update the “Last updated” date and, where appropriate, display a renewed consent notice.
8. Contact Us
If you have any questions about our use of cookies, please contact us at: privacy@loomella.co.uk